Brand Strategy Design and Management
We Build Amazing Brands
A brand is intangible. It is the feeling of delight or dismay in the mind of a customer when they think of your company. Whether it’s a new or existing company, we engage our clients to establish an identity for the brand that allows the business to make a remarkable impression, launch products and build an enduring relationship with its community.
Our specialized processes include:
Discovery
The nature of a project determines the use of the following combination after an inception meeting: market research, competitive analysis, content strategy, stakeholder interview and questionnaires. Using data gathered a creative strategy is drawn up.
Design
By exploring and presenting different creative designs, a visual representation is selected for the brand which is reviewed and refined before it is finalized and approved for use.
Research
Considering budget and time, not all project can accommodate market research but when they do, we offer a variety of research methods to provide insights in making the right decisions.
Positioning
Using the vision and purpose of the company, a strategic foundation will be created for the brand. The brand will be positioned with this to unify messaging in one tone and voice.
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